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Mastering Fashion Buying and Merchandising Management (MacMillan Master), by Tim Jackson
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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.
- Sales Rank: #1702769 in Books
- Brand: Brand: Palgrave Macmillan
- Published on: 2008-10-01
- Original language: English
- Number of items: 1
- Dimensions: 9.17" h x .59" w x 6.14" l, .80 pounds
- Binding: Paperback
- 204 pages
- Used Book in Good Condition
About the Author
TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business DAVID SHAW is one of the UK's leading fashion marketing & retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton They are authors of Mastering Fashion Marketing
Most helpful customer reviews
0 of 0 people found the following review helpful.
Fashion Buying & Merchandising
By Amazon Customer
Comprehensive info from industry experts.
Good for those entering fashion buying/merchandising field or freshening up knowledge.
Good value for money and very few, if any, similar offerings available.
Also useful for a more detailed look into the UK/European buying sector, as opposed to the US.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Excellent
0 of 0 people found the following review helpful.
theory
By kate
In my opinion is too theoretic. Will not be useful for people who are going to run their fashion retail business. Will be useful for general info.
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