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Handbook of Consumer Behavior, Tourism, and the Internet, by Juline Mills, Rob Law
Get Free Ebook Handbook of Consumer Behavior, Tourism, and the Internet, by Juline Mills, Rob Law
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Make the most of your online business resources
The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning.
The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling.
Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include:
- the need for businesses to use internal examinations to determine and meet online consumer needs
- the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services
- how to use e-tools to measure guest satisfaction
- how to measure consumer reaction to Web-based technology
- the Internet’s impact on decision making for travel products
- and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement
- Sales Rank: #9802777 in Books
- Published on: 2015-05-19
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 7.25" w x 1.00" l, .0 pounds
- Binding: Hardcover
- 330 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
nice analysis of travel websites
By W Boudville
Mills provides a set of research papers about the travel websites that have sprung up on the Internet. This area has turned into a booming field. People are spending large sums to book via those websites - for planes, hotels, cars, and holidays in general.
So the book provides a good backdrop to those events. The papers' authors analyse various aspects of the websites, and how consumer behaviour might favour some over others. If you are working at one of these websites, you might well want to get a copy of this book. Some wisdom might be gleaned here. Perhaps by your competitors, if not by you.
1 of 1 people found the following review helpful.
Outdated
By Ridiculopps
This book is an outdated compilation of e-commerce JOURNAL articles related to the travel industry (circa 2002).
Some of the articles may have once been useful, while others are poor studies by graduate students that have little relevence.
I'm not sure how this book constitutes a "handbook". It has no direction, guidance or thesis.
1 of 1 people found the following review helpful.
Excellent resource for those intersted in Usability, and related issues, in the context of Tourism
By M. Swanepoel
Anyone interested in the field of Usability will find this book a useful resource. Readers interested in Usability in the context of Tourism (Travel) will find this book to be a gem.
The content of the book is not geared for the general consumer and is aimed at Researchers, Faculty and students.
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